Asia Marketing Excellence Awards returns to crown Asia’s best companies
30th Mar, 2016
The Asia Marketing Federation (AMF), the foremost governing body of marketing in Asia, has announced the opening of applications for the 2nd Asia Marketing Excellence Awards, which champions companies that stay ahead of the evolution of marketing.
Companies from around Asia that have excelled in the field of marketing are eligible to send in their applications to the Asia Marketing Excellence Awards (AMEA) before 31st March 2016. The competition will culminate in a grand awards ceremony to be hosted in Korea in September 2016.
The 1st ever AMEA was held successfully in 2015 with over 40 companies vying for awards from countries such as China, Indonesia, Philippines, South Korea, Sri Lanka, Taiwan and Thailand. It recognized companies in the Asian Region who strive for marketing excellence that reflect admirable qualities of innovativeness and ingenuity. It encouraged companies to view their customers not as mere consumers, but as human beings with minds, hearts and spirits, who are constantly on the lookout to address the anxieties and desires of their stakeholders.
The success of its inaugural edition has positioned AMEA as the premier marketing awards show in Asia, and a large number of companies are expected to participate in the 2nd AMEA. The two most coveted awards will be the ‘Marketing Company of the Year’ and ‘Marketing 3.0’ awards, and there will be many more awards on offer in various categories.
The ‘Marketing Company of the Year’ award recognises outstanding and innovative marketing strategies, tactics and values, and how these elements result in sales growth, market share growth and net income growth. Last year’s outstanding award was given to Universal Robina Corporation (URC), one of the largest food manufacturing corporations in the Philippines, with a very wide distribution in the Asian Region. The Marketing 3.0 Award will be presented to a company with a well defined corporate culture which is incorporated in its vision, mission and values, and is reflected in its marketing strategies which specially consider the consumers' need in mind, heart, and spirit. It also includes marketing strategies which address consumer demands for collaborative, cultural and spiritual marketing approaches and are reflected in the growth of market share, volume and net income. Last year’s prestigious award was won by Telkom Group Indonesia, the state-owned telecommunications enterprise which serves over 140 million customers in Indonesia.
The Judging Panel for the awards is headed by Professor. Syed Ferhat and includes other professionals from AMF member countries. (Profiles of the judging panel)
Five committees have been formed to overlook the project headed by renowned members of AMF, together with the able support of its Secretary General, Mr. Masaaki Ishibashi. The Nominations Committee is headed by Marketing Institute of Singapore, Category Heads Committee by Philippine Marketing Association and Indonesia Marketing Association, Finance & Sponsorship Committee by Marketing Society Of Korea , Marketing Committee by Sri Lanka Institute of Marketing and Vietnam Marketing Association, Production & Staging Committee by Marketing Society of Korea and Judges Committee by Marketing Society of Bangladesh.
Asia Marketing Federation is the networking body of marketing associations in Asia. Originally founded in 1991 as the Asia Pacific Marketing Federation (APMF), it was later renamed as Asia Marketing Federation in 2007. AMF has a critical mission as the premier regional body which effectively promotes the interests of marketing in Asia and strengthens the Asian marketing fraternity. Its member countries include Bangladesh, Cambodia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Mongolia, Myanmar, Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam. At present, the federation’s President is Mr. Takuya Goto (Japan), who is a well respected corporate leader. Vice Presidents are Ms. Gwen Albarracin (Philippines) and Mr. Rohan Somawansa (Sri Lanka), who are also the co-chairs for the Asia Marketing Excellence Awards.