Hoi Marketing Viet Nam

Vietnam Future Market Summit 2016

Vietnam Future Market Summit 2016

HCMC, 1 April, 8:00-12:00



In 2030, the population of Vietnam will reach 105 million, an increase of 12.6% from 2015. The increasing population is influenced by factors such as a relatively high birth rate and increasing life expectancy; factors which mitigate the effects of negative net migration. Vietnam’s population is primarily rural, a pattern that will continue through to 2030. Vietnam’s growth rate averaged 6.4% per year in the 2000s, but begun to slow in the wake of the global financial and economic crisis. However, driven by strengthening domestic demand, GDP has accelerated to 6.3% during the first half of 2015, the fastest first-half-of-the-year growth rate in the past five years. Vietnam has managed to improve macroeconomic stability, with the consumer price index rising only 0.6% year-on-year in 2015, down from 4.3% a year earlier. Vietnam grew at its fastest pace in 2015 and managed to outperform its neighbors amid a global economic cool down thanks to a strong performance of exports, manufacturing, and record-high foreign direct investment. This trend is expected to continue as low inflation is boosting domestic demand and Vietnam’s exports are growing. Vietnam is expected to benefit in the long run from the recent signing of the Trans-Pacific Partnership (TPP) free-trade agreement. It is also argued that the TPP will help Vietnam carry out the political and economic reforms necessary to become a more open economy. It has been forecasted that Vietnam's real GDP growth to accelerate to 6.6% in 2016. How will the Future Market in Vietnam be like? What will be the opportunities, challenges for the Future Market in Vietnam?


The VIETNAM FUTURE MARKET 2016 SUMMIT will bring you in-depth country-focused analysis on Vietnam's future market with updates of latest development in the market, sharing from the industry experts in Vietnam and the region. The summit covers key topics: The Future Market: Where is it in Vietnam? & How to reach it?



SUMMIT AGENDA                                                                   


Key Notes: Vietnam Consumer Retail Shifts - Wealth and Mobility

Over the past 3 years, consumer trends in terms retailing have shifted substantially largely impacted by a shift in wealth and the impact of internet and smartphone penetration. Discover how these shifts and are impacting your business


Panel Discussion 1: Future Market: Where is it in Vietnam?

Domestic market opportunities, updates in Traditional Trade, Modern Trade, E-commerce...

Cross-border market opportunities from TPP, AEC...


Panel Discussion 2: Future Market: How to reach it?

Routes to reach those markets: Challenges, latest development, new practices.



SUMMIT SPEAKERS                                                               


Eckart Dutz, General Director, RAPI B2B Office Solutions & General Manager, Pacific Partners (VN) - Uncle Bills Discount Stores

Eckart is General Director of Rapi B2B Office Solutions (formerly Cartridge World (since 2006)). He came to Vietnam in 1995 and has worked from 1996 - 2004 for Unilever in Vietnam, Thailand, Netherlands, Germany in various Supply Chain positions. Most recently as Regional Supply Chain Manager for Ice Cream for South East Asia. Next to Rapi, Eckart is also General Manager of Pacific Partners (VN) (since 2004), a Sourcing Company specialized in Fast Moving Consumer Goods (Food and Nonfood). That includes export activities to Markets in the Pacific Islands as well as the import of Nonfood products (Sole agent for UBL China) to Vietnam. Most recently he has launched the first Discount Stores under the "Uncle Bills" Brand in Ho Chi Minh City. Eckart received a PhD in Supply Chain Management from Mannheim University (Germany) and a Diploma in Business Administration as well as a Post Graduate Degree (Lic.rer.pol.) in International Economics. He is Co-Founder of the Vietnam Supply Chain Community and previously on the Boards of Advisors of the Vietnam Supply Chain Council as well as an Advisor to the Sourcing & Purchasing Club Vietnam. Furthermore he is Lecturer for the Executive MBA Programs of the RMIT and the Vietnam National University.


Julien Brun, Founder & Managing Partner, CEL Consulting

Julien is the founder and Director of CEL Consulting, the first international Supply Chain and Operations consulting firm in Vietnam. He is now managing a team of consultants who is fully involved in providing their expertise to procurement, manufacturing and logistics related businesses in the region. MSc in mechanical and system engineering (Technology University of Troyes, Ecole Nationale des Arts et Metiers, Paris), he gathered experience and know-how at several positions in product/process optimization in aeronautics (Airbus, Cooper tool) and automotive industry (Peugeot Citroen, Rover group) in France, England and Holland. Julien has spent as well 2 years in Africa, where he coordinated logistics and food distribution for >100,000p refugee camps in Africa, for the account of WFP (World Food Program) and UNHCR (High Commissioner for Refugees). From his arrival in Vietnam in 2005, Julien immediately felt lined up with local dynamism and developed the firm intention to support actively the country's industrial development. Beside consulting work, he is now lecturer in Lean Management and SCM in for Executive MBA program of CFVG Ho Chi Minh city. Recently, Julien has been voted to be the Vice President of French Chamber of Commerce Vietnam.


Gerald Glauerdt, Chief Operating Officer & Co-founder, Lazada Vietnam

Gerald Glauerdt is COO cum Co-Founder of Lazada Group (Vietnam) since May 2012. Lazada is the leading online shopping mall in South East Asia with operations in Vietnam, Thailand, Indonesia, Malaysia and The Phillipines. Before joining in Lazada Vietnam, he was Senior Manager at Rocket Internet Munich at German over 2 years. Gerald worked in consulting firms for over 3 years as consultant. He can speak fluently 3 languages: German, English and Spanish. He also got MBA from IESE Business School - University of Navarra. 


Will Mackereth, Supply Chain Director, Nestle Vietnam Ltd.

Will has 26 years of experience working in Food Production & Agriculture.  In his current role as Supply Chain Director Vietnam, he is responsible for Nestle Vietnam’s end to end Supply Chain activities as well as the specific Nescafe Plan Coffee supply chain.  Will has been based in Vietnam for 1 year. Before moving to Vietnam, he was based in Switzerland as part of Nestlé’s global Procurement Leadership team, with responsibility as Head of Procurement for Nestlé’s region covering Africa, Asia, Middle East and Oceania. Will has a degree in Biology from the UK’s Bristol University and post graduate qualifications in business studies from both Kingston University and the IMD.  He has served on various Trade Associations and Federations in Europe and is passionate about Safety, People / Business Development & Sustainability. 


Ralf Matthaes, Founder & Managing Director, Infocus Mekong Research

Ralf is the founder and Managing Director of Infocus Mekong Research, Vietnam’s first dedicated Mobile Market Research firm. Infocus focuses on Mobile phone data collection, specialized custom research and integrated strategic research and covers the Mekong region with partners, MDI & POD Research. As Vietnam’s longest practicing Market Researcher, Ralf established TNS Vietnam in 1996 and over the years, set-up and ran TNS Media, Kantar Worldpanel and operations in Cambodia and Myanmar, garnering dominant market share in each market,  as well as running TNS Thailand & Malaysia. A Graduate of Wilfred Laurier University, Ralf served as Aide de Campe (read glorified coffee boy) for the Deputy Minister of Ontario Canada before succumbing to the charms of Vietnam in January of 1994.



Paul Hayes, Supply Chain Director, Holcim Vietnam

Bachelor of Mechanical Engineering University College Dublin, Ireland 1992. MBA, La Trobe University, Melbourne, Australia 2003. Currently undertaking Masters in Supply Chain Management, Cranfield University, England. Work experience in France, Australia and the past 15 years experience in Vietnam (3 years Project Management with Tate and Lyle and 12 years with Holcim Vietnam in the roles of Business Development Director, Procurement Manager, and Direcotr of the Geocycle (a business unit of Holcim Vietnam) since 2005.


Frederik Meerhoff, Business Development & Procurement Manager, Zuellig Pharma Vietnam 

Frederik Meerhoff is Business Development & Procurement Manager at Zuellig Pharma Vietnam, Zuellig Pharma is Vietnam & Asia’s largest healthcare services provider bringing quality healthcare services to all Vietnamese people. Innovative solutions are a key offering  for both Zuellig pharma and its clients. Before joining in Zuellig Pharma, he worked in Business Development for  DHL Supply Chain Vietnam.


Ngan Le, Indochine Supply Chain Director, Sanofi-Aventis

Ms. Ngan got Supply Chain Awards 2014 as “Senior Supply Chain Professional of the Year”. She has also been certified for CSCP Certification and supported generously to the supply chain community in Vietnam for both professional and young talent platforms. 


Greg Ohan, Director, CB Richard Ellis (Vietnam)

Greg Ohan’s career spans the Asia Pacific region, with extensive experience in the Industrial and Commercial property sectors for CBRE in Australia, Hong Kong and Viet Nam. Establishing his Industrial career in Australia, Greg the joined CBRE Viet Nam in January 2011 where he is now based and is responsible for building the first and only dedicated National Industrial & Logistics Agency team in Viet Nam today. As the Nation Head of both Industrial & Logistics Services and Global Corporate Services in Viet Nam, Greg is the contact point for all inbound regional corporate clients within both industrial and office sector seeking entry into the Vietnam market. Throughout his career, Greg has exclusively represented a number of multinational investors and Developers alike. In the first half of 2011 alone, his team has been involve in consulting over 3500,000 square meters of Industrial land transactions nationally.


Frederick R. Burke, Managing Partner, Baker & McKenzie

Frederick Burke has over 20 years experience practicing in the area of corporate law. He served as the Practice Group Leader of the Firm’s Global WTO & International Trade Practice Group from 2006 to 2007, and has been ranked by Chambers Global as a leading lawyer in both Corporate Mergers & Acquisitions and International Trade for three successive years. Mr. Burke has also been recommended in more categories than any other lawyer in Vietnam by PLC Which Laywer? in 2008. He is currently a member of the Prime Minister’s Advisory Council on Administrative Reform in Vietnam. Mr. Burke is highly regarded for his work on foreign investment projects in Vietnam and China for key players in the property development, trade, IT/C, and project finance areas. He provides practical advice in the related issues of securities, finance, tax, labor, regulatory compliance and dispute resolution. Mr. Burke also has extensive experience in working closely with Vietnamese legislators and law drafters on the many new laws and decrees that have been introduced to integrate Vietnam into the global economy.

More speakers will be updated soon


"Great event. Higher performance each year, amazing job. Thank you."
"Very professional. Setting new the conference standards in the region."
"A lot of information, diversity, interesting of topics that has sharpen my perception of the potentials in Vietnam."
"Presentations and discussions are straight to the point, helpful for our business. Chairman and moderators are very professional."

FEES & REGISTRATION                                                         




Vietnam Future Market Summit 2016

Friday 01 April 2016 08:00 - 12:00 HCMC


Non-member rate

1,600,000 VND/member (VAT incl.)

Member rate

1,000,000 VND/member (VAT incl.)

20% Discount for every group of 5


Limited seats available. Reserved your participation with us now: info@vietnamsupplychain.com or directly register HERE











TERMS & CONDITIONS                                                          

  • All registrations are tentative until full payment is received.
  • Payment will be paid in Vietnam Dong to the assigned bank account..
  • All payment are expected to be received before the event date. If for any reasons that the payment can’t be received before the informed deadline, registrants will have to notify VSC in written and agree to sign in the “Payment Confirmation” document. If payment is late in accordance to the informed deadline when the course has been completed, registrants shall be charged a penalty of 1.5% per month on the overdue amount from the due date until paid.
  • The official invoice (red invoice) will be issued to registrants on the event day under the condition that the payment is paid and is requested in advance.
  • In case of cancellation before the event date, registrants have to inform VSC in written notice at least 10 working days prior to cancellation date. In case of failure to notify the cancellation, the violation party has to pay a penalty as follows:
         -  50% of total amount for cancellation 5 - 10 working days prior to the event date
         - 100% of total amount for cancellation less than 5 working days prior to the event date
  • In case that the course is cancelled by VSC, resgistrants will be refunded all the received payment within 07 days since the written announcement of cancellation or be rescheduled as mutual agreement.


Vietnam Supply Chain

Unit 202, 2nd Floor, 49 Bui Dinh Tuy,
Binh Thanh District, Ho Chi Minh City
Vietnam Supply Chain is the leading dynamic independent platform for over 11,000 supply chain professionals in Vietnam to learn, share, and network effectively.


Sources: Vietnamsupplychain.com